The business of photography is the perfect profession for maximizing Relationships & Relationship Marketing. In 1982, when we first opened our doors, high school seniors were a big part of our revenue. Five to ten years later, those seniors returned as brides and grooms. Fast forward to today, and the majority of the seniors we photograph are the kids of those first seniors we worked with in our first decade in business.
A few years ago, I was photographing a fundraising event for Make-A-Wish in Delaware. The featured speaker was a woman in her 30s who’d had her wish granted when she was 14. She grew up in Miami Beach, Florida, and her wish was to go snow skiing. She’d never felt snow, never seen it in person, but that was her wish.
When my sister became pregnant with her first child, I knew I wanted to do a maternity shoot that was different. It was to be dramatic and new. It would instantly stand out. In my head, I told myself that this was just for me. Maybe it would create a little buzz on social media, but it was a passion project, because “no client would hire me for something this over-the-top and different.”
When I first realized that we would need to move from our sleepy little suburban town on the Hudson River in NY to the Los Angeles area for my husband’s job, I was flooded with so many emotions—fear, sadness, and a general sense of being overwhelmed, but also a little bit of excitement for the adventure that lay ahead.
When I was a junior in high school, I became interested in pursuing marketing for a career. That same year, I went to Imaging USA with my father. Someone at the show said I could make my dad a lot more money with photography if I learned Photoshop. So we got a student copy of Photoshop and I started learning how to use it.