I want my clients to have big canvases, giant framed images and large acrylics hanging in their homes. Based on my history, I knew I had to change the way I presented these items in my selling strategy.
When it comes to being a creative, finances and math are not the first traits that come to mind. Let’s be honest, you became a photographer because you love making beautiful images. We all did, but the reality is, we are also entrepreneurs.
As your business grows, you will undoubtedly encounter a host of questions or objections that can blindside you. A sales objection is a client admitting that a barrier exists between what you’re offering and the need they have.
Getting into volume dance can be exciting, profitable, rewarding AND challenging! That is why we reached out to the husband-and-wife team of Scott and Megan Sockel for tips and advice to those who are interested in this side of the volume business.
As professional photographers, we can offer a selection of products that augment our artistic skills and speak to our target customer. Offering a line of higher quality products not only shows we are working at a specific level, but it also shows our approach to that level of expectation.
One of the goals on a lot of wedding photographers’ vision boards is the high-end wedding. There are ways to position yourself and your brand so that you get in front of those clients and make them beaming happy when you do.
Imagine investing in an amazing photographer who provided a completely customized experience through to the wedding day, but when it came to viewing the wedding images, it felt like you had taken a trip to a discount store, or worse yet, a used car lot.
There are so many benefits to framing portraits! Frames come in just about every style, color, material, and size you can think of, so there’s no reason to leave your images frameless! Without further ado, here are some of the best reasons to frame your work.
With both albums and press books (and variations of each), we know it can be difficult to determine the difference and when to use each. There is not a right or wrong decision. These are different products with different options. What best meets the needs of you and your client will help you make the decision of what to offer. Let’s walk through some of the differences between the two and what they’re most commonly used for.
We don’t have to explain to you, as photographers, the importance of family photos. However, people regret not taking photos with their family members all the time. Family photos are some of the most valuable images photographers can take.
Keeping up with the latest trends is what we do. It’s so important to know your audience and offer products you know they will love. We’re here to help navigate the market when it comes to modern clients. Surprise! It’s more simple than you might think.