As professional photographers, we can offer a selection of products that augment our artistic skills and speak to our target customer. I say “target customer” because that’s the part I think many photographers don’t take into consideration. Sometimes this is because there are certain products that our target market might want, but are not offered because they are not the products we prefer. Offering a line of higher quality products not only shows we are working at a specific level, but it also shows our approach to that level of expectation. As an example, this perceived quality disparity becomes more evident when a photographer only offers digital products, small prints or a small standard black album. A target client may indeed be looking for larger, high-quality wall portraits and albums. If so, then this is what should be offered.
For this reason, I started showing samples of what I wanted to sell to my target customer, which made all of the difference in my business. My favorite products are metal prints and canvases. Canvases are attractive targets for framing, which can add quite a bit to a sale. I have also always been a big fan of metal prints. Not only because I think they look great and can also be framed, but because they can be hung in environments that other wall art would not tolerate for long. Larger master baths and three-season porches are great examples of places where I have metal art displayed, as the weather or humidity will not degrade the art.
I enjoy the H&H metals, not only for their exceptionally high quality, but also because I can brand the hanger in the back. This allows me to have subtle branding that stays with the artwork. I also love adding an envelope to the back of newborn and high-school senior prints where the parents can add a personal note to that future generation. Little touches like this help set me apart from the multitude of other photographers in my area and help me to continually grow my business.
Receive 20% off framed metals during month of October!
Scott is a conceptual portrait photographer based in Milwaukee, Wisconsin. Along with his original approach to portraits, he excels at fashion and boudoir, and is an amateur body painter. When he is not shooting, Scott turns his studio into a classroom where he holds workshops on lighting, conceptual work and boudoir.
