I want my clients to have big canvases, giant framed images and large acrylics hanging in their homes. Based on my history, I knew I had to change the way I presented these items in my selling strategy.
When it comes to being a creative, finances and math are not the first traits that come to mind. Let’s be honest, you became a photographer because you love making beautiful images. We all did, but the reality is, we are also entrepreneurs.
As professional photographers, we can offer a selection of products that augment our artistic skills and speak to our target customer. Offering a line of higher quality products not only shows we are working at a specific level, but it also shows our approach to that level of expectation.
One of the goals on a lot of wedding photographers’ vision boards is the high-end wedding. There are ways to position yourself and your brand so that you get in front of those clients and make them beaming happy when you do.
Imagine investing in an amazing photographer who provided a completely customized experience through to the wedding day, but when it came to viewing the wedding images, it felt like you had taken a trip to a discount store, or worse yet, a used car lot.
Weight in your business is not bad or wrong, it’s just something that is not necessary for our lives. The excess weight we carry while running our businesses can be a lot of things. It can be a relationship, it could be an activity, it could be a problem customer, etc. We all have excess weights.
A few years ago, I was photographing a fundraising event for Make-A-Wish in Delaware. The featured speaker was a woman in her 30s who’d had her wish granted when she was 14. She grew up in Miami Beach, Florida, and her wish was to go snow skiing. She’d never felt snow, never seen it in person, but that was her wish.
The truth is, there are rarely successful people in the world who have not experienced some sort of failure on their rise to greatness. There is, however, one thing that all of those successful people have in common—they all learn from their failures and also from the failures of others.
In today’s market, it’s becoming more important to set yourself apart in a sea of photographers. How do you even begin to stand out from the crowd in this social media age where everyone considers themselves a photographer?
In my 20 years of experience as a professional photographer, I’ve discovered most people find family portraits to be boring, overwhelming or generally chaotic (if not all three). I felt exactly that way until I began incorporating Stylized Family Portraits into my business.
When my sister became pregnant with her first child, I knew I wanted to do a maternity shoot that was different. It was to be dramatic and new. It would instantly stand out. In my head, I told myself that this was just for me. Maybe it would create a little buzz on social media, but it was a passion project, because “no client would hire me for something this over-the-top and different.”