The Value of Family Photos


We don’t have to explain to you, as photographers, the importance of family photos. However, people regret not taking photos with their family members all the time. Family photos are some of the most valuable images photographers can take. Not only is documenting the family with up-to-date portraits important but so are the products and prints you can offer.

Here are 4 ideas to help you market to your clients the importance of creating something that can tell the story of their family and that will last for years to come.

Capture The Moment

Taking photos at family events is one thing, but taking the initiative to get professional family photos taken is valuable beyond measure. If your clients are getting family portraits, they have already recognized the value of documenting their family through photos. 

It may sound impossible with everyone’s schedules, but getting the family together and making time for family photos is so worth it. Kids grow and change fast. Grandparents are getting older. Time is of the essence, so it’s never a bad time to start. The next step? Deciding what to do with them.

Personalize The Home

There are countless reasons to have family photos around the home. They can remind you of specific times in life, tell the story of an ever-growing family, or spark memories with lost loved ones. Photos are also an incredibly personal touch to any home. Many first time homeowners choose family photos to display before any other design element. It truly personalizes a space and makes it feel like home when you’re surrounded by pictures of the people you love. 

Images © Salvatore Cincotta Photography

Tell The Story Of Family

If your clients have a whole photo shoot’s worth of images, an album or book is a great way to showcase the images. They can flip through any time and recount the story of the photoshoot and all of the memories associated with it. Our hardcover Press Books are a popular choice. They’re smaller sized albums and look great on the coffee table. The best part? The price. Press Books are some of our most affordable albums, making them a top seller among families. 

Images © Salvatore Cincotta Photography

Why Family Albums and Books Mean So Much

Your clients may not realize it at the time, but this album becomes a keepsake. It can become a family heirloom passed down through generations. Photos make incredible heirlooms because of their ability to spark memories and preserve the ancestry of a family. Made with quality, durable materials, Press Books are meant to last. These books can continue telling the story of a family for years. They can also become a yearly tradition. We see families add to their Press Book collection after each year’s family photoshoot!

Keep creating family memories. Your clients will never take their family photos for granted.

To learn more about our Press Book Line, click here.

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