As your business grows, you will undoubtedly encounter a host of questions or objections that can blindside you. A sales objection is a client admitting that a barrier exists between what you’re offering and the need they have.
Imagine investing in an amazing photographer who provided a completely customized experience through to the wedding day, but when it came to viewing the wedding images, it felt like you had taken a trip to a discount store, or worse yet, a used car lot.
The business of photography is the perfect profession for maximizing Relationships & Relationship Marketing. In 1982, when we first opened our doors, high school seniors were a big part of our revenue. Five to ten years later, those seniors returned as brides and grooms. Fast forward to today, and the majority of the seniors we photograph are the kids of those first seniors we worked with in our first decade in business.