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9 Tips to a Successful Wall Art Sale
I want my clients to have big canvases, giant framed images and large acrylics hanging in their homes. Based on my history, I knew I had to change the way I presented these items in my selling strategy.
Weddings & Portraits
Understanding COGS – Cost of Goods
When it comes to being a creative, finances and math are not the first traits that come to mind. Let’s be honest, you became a photographer because you love making beautiful images. We all did, but the reality is, we are also entrepreneurs.
What Products Should You Offer Your Clients?
As professional photographers, we can offer a selection of products that augment our artistic skills and speak to our target customer. Offering a line of higher quality products not only shows we are working at a specific level, but it also shows our approach to that level of expectation.
4 Keys to High-End Weddings
One of the goals on a lot of wedding photographers’ vision boards is the high-end wedding. There are ways to position yourself and your brand so that you get in front of those clients and make them beaming happy when you do.
How to Provide a High-End In-Person Sales Experience
Imagine investing in an amazing photographer who provided a completely customized experience through to the wedding day, but when it came to viewing the wedding images, it felt like you had taken a trip to a discount store, or worse yet, a used car lot.
Is Your Backpack Heavy With Excess Weight?
Weight in your business is not bad or wrong, it’s just something that is not necessary for our lives. The excess weight we carry while running our businesses can be a lot of things. It can be a relationship, it could be an activity, it could be a problem customer, etc. We all have excess weights.
How to Use Photography to Give Back
A few years ago, I was photographing a fundraising event for Make-A-Wish in Delaware. The featured speaker was a woman in her 30s who’d had her wish granted when she was 14. She grew up in Miami Beach, Florida, and her wish was to go snow skiing. She’d never felt snow, never seen it in person, but that was her wish.