As photographers and business owners, we are always looking for ways to stand out from the crowd. H&H Color Lab is no different than all of you. As a family owned and operated business for over 50 years, we are constantly trying to elevate the products we offer to help our community of photographers stand out.
After all, like you, we want to be the best at what we do. So, here are some tips and ideas for standing out in any market.
Website and Portfolio
Is your portfolio up to date? When was the last time you updated your website? These are fair questions and ones that many photographers tend to neglect. They are not glamorous tasks, but when you think about the impact of a good website and portfolio, it’s a no-brainer to spend a little extra time here.
Your website is the first thing people see. If it’s hosted on outdated technology it leads to a plethora of issues such as bad Google rankings from poor load times, outdated information, below average mobile experience, and just looking stale. Clients are always looking to be wowed and your website is their first experience with your brand. It should be clean, up to date with information, and modernized.
Equally as important as your website is your portfolio. Visual imagery is what you do! Wow your potential clients. Blow them away. You have 50 milliseconds for users to form an impression on your website and this impression will dictate what move they will make next. Will they stay or will they go? You are in complete control here. Invest some time in manicuring your website and portfolio and you will be well ahead of the curve.
Too often, photographers fall into a very bad habit of competing on price. This is a losing strategy and one that is sacrificing long-term profits for short-term cash. Over the years, we have watched studios come and go and profitability is a large part of the problem.
Yes, of course, we must be conscious of how we price our products and services to remain competitive in the market. However, in understanding what convinces consumers to act, it must be underscored that while pricing might be what draws a certain type of client to your business, there are many other factors that lead to a successful client experience (stay tuned: This will be the subject of future articles).
Pricing is a major psychological trigger for potential customers. A high price point signals quality, best-of-breed, good service, etc. On the contrary, a low price point signals bargains, low quality, low service levels, etc. Regardless of which business model you employ, we have all heard the saying, “you get what you pay for” and that’s sort of our point. This leads us into the next tip, using products to elevate your brand.
Over the years, consumers have had more and more access to high-quality products from big box stores, but we all know it’s not the same. Instead of trying to fight the battle over ink type, paper, build quality, or overall longevity, we have decided to offer our photographers a more unique and higher quality of product to help them stand out.
Edge Metal Float Blocks
At a certain point, you can only charge so much for a photographic print. A modernized product offering is what will really allow you to charge your clients higher prices. We believe our Edge Metal Float Blocks are the perfect product. Edge Metal Float Blocks are one of the most unique products on the market today. Covered with one of our designer materials, this stand-out product will get your clients wanting more.
There is no better time than now to re-evaluate the products you offer your clients and the prices you will charge moving into the next season of your business.